Beauty ICON



Hair & makeup
wedding services 
EST. 2018


Beauty Icon

Reviews from our clients and what exactly makes a Beauty Icon bride.

"Thank you so much for offering this level of service and just being the best ones in the industry in NYC"



Dasha was absolutely amazing. She understood everything that i wanted and more than that it was just sooooo comfortable to work with her. She is so talented, precise and unique. An absolutely artist. Well, all the team is. Thank you so much for offering this level of service and just being the best ones in the industry in NYC. 🤍


"OMG the Beauty Icon team is incredible!"

I attended a friend's wedding back in 2020 and I was immediately wowed by the bride's look. I almost immediately set up a trial for myself:) I immediately knew I wanted to work with them on my big day. Liza and Elena are kind, professional and extremely talented. I don't normally wear a lot of make up (neither do my bridesmaids) and I wanted to look like myself on my big day. They listened to my concerns, looked my inspo pics and DELIVERED! I felt amazing on my big day, and most importantly I looked like an elevated version of myself. My make up lasted through sweat, happy tears, a lots of partying. I have fine hair that doesn't hold a curl very well. Liza convinced me to get hair extensions to help, and blended it in so well I forgot I was wearing them. I can go on forever on how wonderful these women are!! I highly, highly recommend Beauty Icon NYC <3


The person I had hired to do hair and makeup for me and my four bridesmaids, and the two moms tested positive for COVID the night before the wedding. Liza at Beauty Icon responded so quickly when I reached out asking for a backup, and helped to get Dasha and Anna up to speed for the next morning. I was a ball of nerves and very anxious about how it would go, especially since the previous artist had done my trial. It couldn't have been better. Dasha was so precise—down to the last curl and eyelash. Anna did just an incredible job with the moms and bridesmaids' makeup. They all loved talking to her, and felt so beautiful and confident the day of. Both Dasha and Anna were exceptionally professional and warm. I feel immensely lucky that we got to work with them, and am so grateful for their work.

" I feel immensely lucky that we got to work with them, and am so grateful for their work.."

" I could not be happier with my hair and makeup by Beauty Icon NYC."

Samantha G.

I could not be happier with my hair and makeup by Beauty Icon NYC. From the moment I saw their instagram page I knew it was the exact style I was looking for. They did makeup and hair for myself and our bridesmaids and it was perfect. They were on time, finished right on schedule and made us all look beautiful. A special shoutout to Paulina who did my hair and makeup better than I could have imagined. I would absolutely work with them in the future and would recommend them to everyone!

Beauty Icon! "

Anna did my hair and makeup and did SUCH an incredible job! I felt like the most beautiful version of myself on my wedding day thanks to her (and the team who worked on my bridal party). Everyone was raving about my hair—Anna is such a pro and one of the sweetest vendors I hired!! Thank you so much ❤️

"Best decision ever! "


I am super picky with my hair and makeup and notorious for redoing it after getting it done and I was obsessed, I love Liza and her team! Everyone looked beautiful, I loved how modern everyone's hair looked and makeup was glowy and natural (but still special). I have received numerous texts after my wedding saying how much everyone loved Liza and I couldn't agree more!

"Cannot recommend enough! Young but timeless, cool but chic, soft and with a glow! "

Bar N. 

I found Beauty Icon on instagram and was already tired of my search to find makeup artists and hair stylists because many seems old fashioned to me. I was looking for a fun and soft look, something more natural with a glow and was scared to look too done up and not like myself. Paulina and Liz were exactly the artists&stylists I was looking for. They were so pleasant to work with and this is so important during the madness of wedding planning. -They were flexible in their arrival time which made the wedding day flow so much better. -My mom, mother-in-law and granda felt and looked so gorgeous and elegant. -My younger sister looked beautiful, the makeup and products that were used kept her looking fresh and were not heavy at all on her skin. -I had a very specific "natural but with a glow" look I was going for, and Paulina made sure I was loving it every step of the way (giving me the mirror, stopping and making sure I am happy). She put flowers in my hair, and when I looked in the mirror it was just perfect. Thank you so so much! <3. 


"Couldn’t recommend more for
bridal hair and makeup!"

Couldn’t recommend more for bridal hair and makeup! The team is super professional and flexible with any last-minute adjustments. My artist Caleigh did an AMAZING job with both my hair and makeup.

 "The quality of work is amazing."


One of the best decisions I made was booking Liza Ray and her Beauty Icon team for my wedding! Liza made me feel like an absolute celebrity. The quality of work is amazing. I feel lucky to have found her!! Not to mention Liza is so so sweet and down to earth and made sure I loved my look from the trial to the wedding day. My bridesmaids felt like they got the A-list treatment from the BeautyIcon team and they all looked stunning!! Would 1000% recommend to all my friends! My bridesmaid literally booked Liza for her wedding next Fall while she was doing her hair and makeup. Need I say more???

Jordan B

Working with Beauty Icon was amazing! Paulina was my main artist for hair and make up and she absolutely nailed what I wanted. She was on time for the trial and the day of our wedding. She let me give feedback at the trials and we tweaked the look. She was SUPER friendly and professional. I love all the work that Beauty Icon does they are AMAZING. All my girls were super happy with their hair and makeup as well! Thank you!!!

"I love all the work that Beauty Icon does they areAmazing."


"Beauty Icon NYC and Paulina were amazing. "

My experience with Beauty Icon NYC was outstanding. My wedding was planned in three weeks due to family health issues. I'm sure as you can imagine, finding vendors in that little of time was a bit of a challenge. However, Beauty Icon and especially Paulina came through big time! They were able to get me a makeup trial and then do even better the day of the wedding. Paulina was insanely fun to work with as her personality is both professional and up to date. Meaning that she is very relatable with everyone in the room and there was always a good laugh going on. 

In the times of Covid as well, Paulina was very organized and had safe practices as well. While I'm positive this is a normal procedure for Beauty Icon, it was more reassuring that all brushes were new and clean and that masks were worn. This is something I valued a lot, as we had to take major precautions for the wedding to begin with. Beauty Icon NYC and Paulina were amazing. I would easily book them again.

"Please hire them ASAP!"

Nicole NG

Dasha and Galina were amazing! They were super prompt, on time, and all of my bridesmaids, aunts and mothers looked their absolute best! I couldn’t have asked for a more fun and professional group. Their attention to cleanliness and service we superb! 
Please hire them ASAP!


Liza, Paulina and their team are the absolute greatest! Liza did my hair and makeup for my engagement shoot and Paulina and her assistant did the hair and makeup for me and my bridesmaids on my wedding day. From trial to the big day, they were a dream to work with! They listened closely to what I was looking for and it was easy to have an open dialog with them about making adjustments. I trusted their expertise every step o the way and the results were beautiful. I was particularly impressed with how they helped each of my bridesmaids achieve their desired look on the wedding day---they all looked amazing! I really can't recommend Beauty Icon enough. If you want to feel at ease in the hands of professionals that are easy to work with, choose Beauty Icon!

"From trial to the big day, they were a dream to work with!."

Nicole r.

"Beauty Icon NYC
 was amazing!! "

I am so happy that I choose them for my wedding hair and makeup, and I HIGHLY recommend their services. They were professional and attentive throughout the wedding planning process. I had a total of 10 people (including myself) getting hair and makeup done on the morning of my wedding. Before the wedding, Beauty Icon worked with me to make a schedule for everyone’s hair and makeup shifts. Beauty Icon made what could have been potentially a very stressful morning, completely easy. Karina, Alena, and Tara arrived on time (6:45am!) and were cheery and fun throughout the whole morning of getting ready! The best part of working with Beauty Icon was that the artists really highlighted everyone’s beauty and accentuated their best features naturally. They used high quality makeup and products, but didn’t cake them on. All our styles lasted beautifully till the end of the night. (Which is especially impressive, because it was an August wedding with a lot of dancing!). Karina did the bridal hair and makeup, and I felt glowing and confident the entire day thanks to her. Thank you again Beauty Icon!

Jamie W.

"Working with Beauty Icon for my wedding hair and makeup look was a dream."

The studio was extremely easy to work with. Studio manager Oxana was very responsive and matched me to the perfect artists for my style and price range. Julia and Marina worked wonders the day of my wedding. They were friendly and made each bridesmaid, my mother, and my mother-in-law feel gorgeous. Julia created a killer makeup look for me and the perfect hairstyle. I felt fantastic on my wedding day and lover every photo I've seen. Beauty Icon NYC is truly the best team for your NYC based beauty needs!  

"I love Beauty Icon! "


I have been working with Liz for the past few months preparing for my wedding in Brooklyn NY and it has been an absolute pleasure to work with her. With a busy work schedule, it feels like wedding planning is a 2nd job but with vendors like Liz who are extremely talented, communicative, thoughtful, and professional, it was honestly one of the best decisions I could have made for my wedding day. You will not regret booking any service, from helping you on your wedding day or if you just want to pamper yourself. I will definitely be calling on Liz again in the future!

On my wedding day, Liz and Paulina showed up punctually on time super early in the morning since I had a brunch reception. They knocked it out of the park! With 7 women, they completed everything early for photos and even jumped in last minute to do make up for 2 of my party! Everyone loved their hair and make up

I can't thank Liz and Paulina enough for their awesome work, fun attitudes, and ability to jump in last minute and make it all work! Also, I can't rave about my hair enough...if I could wear that hair everyday I totally would! Thank you so much for everything Liz and Paulina! 

"I highly recommend the talented ladies
 of the Beauty Icon team."

Sarah J.

I worked with Liz to coordinate the all aspects of details including setting up the hair & make-up trial to the actual wedding day. She was very organized, responsive, patient and accommodating. Galina did both my hair & make-up trial and wedding day look. She took all of my notes, inspiration and feedback from the trial and tweaked it for my wedding day. I am so pleased with how both turned out! 

Bridget L

"Working with Beauty Icon for my wedding
 hair and makeup look was a dream. "

The studio was extremely easy to work and the studio manager, Oxana was very responsive and helpful. Alena was amazing! She was friendly and made myself, my mother, and my sister feel gorgeous in our wedding day looks! Alena was able to change up my wedding day look up from what we tried in our bridal trial and I was so happy with the end results and her flexibility and talent. She made my natural curly hair look stunning in a low-bun and made me feel beautiful with a natural make-up look. I felt fantastic on my wedding day and I love every photo I've seen. I would recommend Beauty Icon NYC for your hair and make-up needs for your wedding day in a heart beat! 

Olga S.

"I will definitely recommend beauty icon to my friends!"

I’m so happy that Liza did my makeup and hair for my special day! I love her natural makeup works and I was sure that she will do a great job and I don’t need hair and makeup trial but my friend insisted that I should do it to make sure. And I didn’t regret, it was beautiful and helped me to understand what exactly I want. But I have to tell you the makeup that Liza did on my wedding day was even better! After trial I thought I can’t look better than now but I was wrong. She also did makeup for my sisters in law and they were in love with their look.  

"Thank you for everything gals you made my day extra beautiful. "

Catherine R. 

Liza & Paulina were just amazing. I cannot find the exact words to describe them both. They were on time, and ready with everything. Everyone had a different hairstyle that they picked at that exact moment and wow it all came out so beautiful. 100 % would hire them again. 

"Paulina, Liza and the team they work with are amazing!"

Leela T

They were referred by my wedding planner and I could not have been more happy with them. They are true professionals and so nice, friendly, and fun to work with and they really understand the look their clients are going for. They listen to feedback, adjust accordingly and really know how to accentuate or compliment your best features. My bridesmaids and I LOVED our hair and makeup, it lasted perfectly throughout the whole evening and we had so much fun getting ready with them.

Kelly B

"Really can’t recommend them enough.  "

Paulina and Liz are amazing. They made all of my girls look so beautiful for my wedding. I have gotten so many compliments about how great everyone’s hair and makeup looked both on the day of and in photos. They are so professional — timely and very responsive. They even finished early with everyone the day of the wedding (impressive since they did hair and makeup for myself, 6 bridesmaids, 2 moms, and my officiant) which gave us more time to relax together before the ceremony! I also had Paulina stay to put my hair up and refresh my makeup after the ceremony and before the reception. She made it happen in 20 minutes! Really can’t recommend them enough. Thank you Paulina and Liz!!! 

Carly m

Liza was an absolute God sent for my wedding hair and makeup!  Beyond her skill set, she brings a very calming and sweet demeanor with her. She was punctual, professional, hygienic, organized and all around amazing.

"I could not have
 been more happy."

"T I have recommended BeautyIcon to many friends since, who have also hired them and been very happy with the results!"


Dana s.

Paulina is the best! My friend’s sister hired BeautyIcon for her wedding, and the photos were great advertising for the team! I was thrilled with my results at both my trial and the wedding. I brought in a few photos of the look I wanted; Paulina was extremely thoughtful and responsive to my requests and provided helpful tweaks that enhanced the overall result.

So easy and fun to work with, I highly highly recommend these wonderful ladies! 

Charlene M

Paulina, Liza, and Tatianna were amazing to work ever since the trial all the way to the wedding day. Every single person who got their hair and makeup done were in absolute awe of their work and could not stop raving about them. My makeup lasted the whole night, but made sure I had a touch up kit just in case. So easy and fun to work with, I highly highly recommend these wonderful ladies!


"I searched high & low so you don't have to - THE BEST!"

The perfect hair & makeup artist is such an integral part of your wedding day - they help you feel & look your best, bring together your bridal vision and set the tone for the day. As someone who does her hair & makeup on a daily basis, I knew that finding the perfect HMUA was going to be a challenge. Most were either too subtle, or too over-the-top - I couldn't find that perfect sweet spot. Until I found Beauty Icon. 

Liza & her team are amazing. I worked with Liza on my hair & makeup trial as well as on my wedding day, and she did not disappoint. She's so incredibly talented, open and encouraging - she made me feel like the most beautiful version of myself, but never hesitated to make any tweaks or adjustments I asked for. My makeup looked perfect in photos, and everyone was absolutely in love with the hair look she created. Her team also did a phenomenal job on my bridal party, creating cohesive yet tailored looks for everyone, and constantly making sure everyone was happy with the outcome. My bridesmaids commented all day on how calming and reassuring they were, how gentle their application was, and how fantastic they felt. 

On top of that, Liza was beyond flexible with the wedding day scheduling, even when I changed the start time again 2 days prior. Nothing was ever an inconvenience, and she made sure that everyone stayed on schedule, which was incredibly important to me. I would recommend Liza & Beauty Icon in an instant, and they will forever be my go-to whenever I want to feel extra special.


My bridal makeup was stunning and you delivered on the look I was going for, which was a high-glam, smoky eye, with full coverage and medium contour – which I recognize is not the typical bridal request. You perfectly executed this look while enhancing my own features and not looking overdone or like a stage performer. I also looked like myself, and not someone else. You also did a beautiful makeup look for my mother, who is very conservative and does not wear makeup at all. You gave her a very soft, natural look, and she looked stunning. You also did beautiful job on the bridesmaids and they looked like movie stars. I also appreciate that you took your time with your craft and yet remained on schedule. The hairstylist you brought with you also did a beautiful job with everyone’s hair. I loved my updo and the bridesmaids loved their updos and flowing curls. I also thank you for coming out all the way to Rye, NY from NYC/NJ and getting to my bridal suite on time (9am). For anyone considering Liz for their wedding, she is not only a talented makeup artist, but she is also highly professional in that she is punctual, accommodating, listens to what the client wants and delivers on that. She also has great energy and has a relaxing and calming approach. Even though we had a makeup and hair schedule, no one felt rushed and she even had time for some of the girls who didn’t elect to have makeup, but at the last minute decided that they wanted some eyelashes. Other things worth mentioning: Liz brought me a hydrating mask, which I wore before she started my makeup look. She also provided me with some of the lipstick I was wearing in a small vial so that I can reapply my lipstick through the day/evening. Also, I only did 1 makeup trial with Liz, which involved a bright red lipstick look. I later on changed my mind about wearing a red lip for my wedding, and so she executed that look I wanted on my wedding day without having practiced the look on me prior to the wedding and nailed it.

"Liz, thank you and your team for going above and beyond for my wedding day."


I used Galina for my hair and makeup on my wedding day and was generally very pleased! She was flexible with last minute schedule changes and arrived on time. She was super sweet and calm and a pleasure to get ready with.

"Beauty Icon was the best choice
I made on my wedding day"


Liz s.

. Liz, Paulina and team are incredibly professional and talented. They were on time, organized and ran ahead of schedule which is on of the best things you can ask for on your wedding day. They preformed hair service on myself and bridal party and did an absolutely amazing job. The bridesmaids all requested different and unique hairstyles and they all looked beautiful and lasted throughout the heat during the day and well through the night. Liz did my hair and it was everything I could have imagined. It was beyond beautiful and lasted ALL NIGHT. It was also extra special because we were trying to find a way to incorporate my grandmothers pin into my look and Liz suggested we pin it in my hair and it was beautiful and the best idea! Again- I could not recommend them enough. The team at Beauty Icon was such a special part of my wedding day.

"I can’t recommend Beauty Icon enough!"

Rachel W

I planned my wedding very, very quickly, and I waited until the last minute to decide on who to hire to do hair/makeup—luckily Beauty Icon accommodated my last-minute needs and told me Liza Ray was available. Less than a week before my wedding, I had a trial with Liza. I explained to her that I wanted a glamorous but relatively natural look—hair down, makeup that would be subtle and complement my complexion (I’m a redhead). I showed her a few inspiration photos and from there she created a beautiful look, exactly what I wanted. The day of my wedding, Liza styled my mom and sisters’ hair—they all loved their looks—and once again created a glamorous, classic wedding look for me. Liza is also truly one of the most genuinely sweet people I’ve met. She was a joy to talk with during the hours we spent together during the trial and on the morning of my wedding. I can’t recommend Beauty Icon enough!

Amy & Melissa

"We could not have asked for better hair and makeup services!"

Beauty Icon was amazing! From start to finish they were accommodating and professional. Both my wife and I and all of our friends and family looked and felt amazing! We could not have asked for better hair and makeup services!

"I wouldn't hesitate to recommend them to anyone else!"


Kelly Culbertson

I had such a great experience working with Beauty Icon NYC for my wedding. Alena did my hair and make up, and Dasha did most of the bridesmaid and mothers. Everyone was so pleased with how everything turned out, and held up throughout the night! For a group of girls who don't wear a ton of make up, Alena and Dasha both made everyone feel like a better version of themselves which can be a difficult balance to find! I wouldn't hesitate to recommend them to anyone else!


There are not enough adjectives to describe how wonderful Liza made me feel on my special day. She did a PHENOMENAL job. My makeup and hair were both perfect! She listened to what I wanted and totally nailed what I was looking for. I am extremely picky about hair and makeup, and I hadn’t liked any of the vendors who were local. It turned out that Liza was able to travel to my wedding, and I was overjoyed. I had seen Liza on instagram, and thought there was no chance I would actually be able to book her. It felt like destiny when she was available for my day, and everything worked out perfectly. I cannot recommend her enough! Everyone who had their hair and makeup done by Liza was radiant, and loved her work. She is extremely skilled, her whole team was extremely responsive and professional, and Liza was a joy to spend time with. If you are thinking of booking anyone else for your wedding - don’t do it! I am so grateful for the work Liza did on my wedding day, and I know all of my photos will be perfect thanks to her great work.

"Liz, thank you and your team for going above and beyond for my wedding day."

"You will not regret going forward with Beauty Icon!!"



Highly recommend Beauty Icon for your bridal hair & makeup!! From my first contact with the Beauty Icon Team Manager "Oxana" to my experience getting ready on the morning of my wedding, I cannot speak more highly about the Beauty Icon team. My wedding was in NY but I live in Phoenix and due to flight cancellations wasn't able to make it back for my trial but I wasn't nervous at all because I was confident in the services that Beauty Icon provided. If you follow them on Instagram you can see how they are the best team to highlight natural beauty. Everyone looked beautiful and hair and makeup lasted all day! I had Paulina do everyone's hair including my own and she also did my makeup. Another artist Emine did everyone else's makeup and she was so sweet and everyone felt so beautiful and comfortable with their makeup. You will not regret going forward with Beauty Icon!!

IS ALWAYS READY To feel beautiful

The Beauty Icon Bride 

If you're looking for a dreamy, romantic wedding look, but still want to look like the best version of you, you're in luck. Let's schedule a trial and see if this is the right fit.

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